At an IABC-St. Louis Professional Development event this week, we heard from the co-founder of Schlafly’s micro-brewery in St. Louis. He explained to us what a tremendous response they have seen as a result of their Twitter and Facebook efforts. A type of response that they could not have achieved through traditional forms of advertising and marketing. They are able to reach the customers who want to know more about their product, and they are able to give them one-on-one attention that they just simply could not do through the radio and newspaper advertisements that they were accustomed to using.
As great and powerful a tool as Social Media is, make sure if you are going to get into Social Media, you have the time to do it right. Please, do not just set up a Twitter and a Facebook page and then let them sit. This will do nothing but anger your customers, and then you have totally defeated what you set out to do, which is to give your customers more attention, not less! Talk to your customers, engage, join the conversation. If you do Social Media right, you will be amazed at the returns you will get!
But Social Media is not just a great tool for businesses. It is also a tremendous networking tool. (And I’m not just talking about networking on LinkedIn.) I discovered, during my time of unemployment, that the contacts I met on Twitter ended up being a very productive resource for me in finding a job. Ultimately, I had several job opportunities from people I met on Twitter, that I would not have ever had, had I not been so active in Social Media.
So before you shun Social Media as just being a flash-in-the-pan trend, give it a test drive and see what it can do for you!
You can follow my Marketing/Social Media/Sports thoughts on Twitter at http://twitter.com/4LeafCloverGirl.